Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Training the next generation of creatives
with JVM-AcademyExploring the diversity of synthetic personas
self-initiatedMatching markets and business models
with Shell Renewables & Energy SolutionsIntroducing the principles of Processual Thinking
with MDR / KCDDValidating a business idea
with ThemisUncovering the roots of a recurring issue
with sonnenIdentifying growth opportunities in a saturated market
with MasterplanUncovering biases and clichés in personas
self-initiatedAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
