Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Being vulnerable for Good
with Deutsches Theater BerlinEstablishing an innovation sandbox
with ZEIT OnlineFighting Desinformation
with Mitteldeutscher RundfunkUncovering biases and clichés in personas
self-initiatedOpening new perspectives on a product portfolio
with Rundfunk Berlin-BrandenburgIdentifying growth opportunities in a saturated market
with MasterplanIdentifying digital business opportunities
with MUSONTraining the next generation of creatives
with JVM-AcademyAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
