Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Uncovering the roots of a recurring issue
with sonnenExplaining the core concepts of Generative Al
self-initiatedOpening new perspectives on a product portfolio
with Rundfunk Berlin-BrandenburgEstablishing an innovation sandbox
with ZEIT OnlineExploring the diversity of synthetic personas
self-initiatedTraining the next generation of creatives
with JVM-AcademyIdentifying digital business opportunities
with MUSONMatching markets and business models
with Shell Renewables & Energy SolutionsAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
