Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Validating a business idea
with ThemisIntroducing the principles of Processual Thinking
with MDR / KCDDIdentifying growth opportunities in a saturated market
with MasterplanUncovering biases and clichés in personas
self-initiatedIdentifying digital business opportunities
with MUSONExploring the limits of GPT
with Jung von Matt/CREATORSFighting Desinformation
with Mitteldeutscher RundfunkOptimizing donation opportunities
with Humor Hilft HeilenAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
