Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Fighting Desinformation
with Mitteldeutscher RundfunkIdentifying growth opportunities in a saturated market
with MasterplanIdentifying digital business opportunities
with MUSONIntroducing the principles of Processual Thinking
with MDR / KCDDExploring the diversity of synthetic personas
self-initiatedOptimizing donation opportunities
with Humor Hilft HeilenExploring the limits of GPT
with Jung von Matt/CREATORSExplaining the core concepts of Generative Al
self-initiatedAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
