Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Optimizing donation opportunities
with Humor Hilft HeilenFighting Desinformation
with Mitteldeutscher RundfunkExploring the diversity of synthetic personas
self-initiatedEstablishing an innovation sandbox
with ZEIT OnlineIdentifying growth opportunities in a saturated market
with MasterplanExplaining the core concepts of Generative Al
self-initiatedIdentifying digital business opportunities
with MUSONExploring the limits of GPT
with Jung von Matt/CREATORSAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
