Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Identifying growth opportunities in a saturated market
with MasterplanUncovering biases and clichés in personas
self-initiatedValidating a business idea
with ThemisBeing vulnerable for Good
with Deutsches Theater BerlinEstablishing an innovation sandbox
with ZEIT OnlineExploring the diversity of synthetic personas
self-initiatedOptimizing donation opportunities
with Humor Hilft HeilenOpening new perspectives on a product portfolio
with Rundfunk Berlin-BrandenburgAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
