Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Training the next generation of creatives
with JVM-AcademyEstablishing an innovation sandbox
with ZEIT OnlineIdentifying growth opportunities in a saturated market
with MasterplanIntroducing the principles of Processual Thinking
with MDR / KCDDUncovering the roots of a recurring issue
with sonnenOptimizing donation opportunities
with Humor Hilft HeilenExplaining the core concepts of Generative Al
self-initiatedBeing vulnerable for Good
with Deutsches Theater BerlinAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
