Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Establishing an innovation sandbox
with ZEIT OnlineExploring the limits of GPT
with Jung von Matt/CREATORSUncovering biases and clichés in personas
self-initiatedExplaining the core concepts of Generative Al
self-initiatedFighting Desinformation
with Mitteldeutscher RundfunkIntroducing the principles of Processual Thinking
with MDR / KCDDOptimizing donation opportunities
with Humor Hilft HeilenMatching markets and business models
with Shell Renewables & Energy SolutionsAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
