Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Exploring the diversity of synthetic personas
self-initiatedExploring the limits of GPT
with Jung von Matt/CREATORSIdentifying digital business opportunities
with MUSONTraining the next generation of creatives
with JVM-AcademyFighting Desinformation
with Mitteldeutscher RundfunkIntroducing the principles of Processual Thinking
with MDR / KCDDEstablishing an innovation sandbox
with ZEIT OnlineValidating a business idea
with ThemisAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
