Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Optimizing donation opportunities
with Humor Hilft HeilenIntroducing the principles of Processual Thinking
with MDR / KCDDIdentifying growth opportunities in a saturated market
with MasterplanOpening new perspectives on a product portfolio
with Rundfunk Berlin-BrandenburgTraining the next generation of creatives
with JVM-AcademyUncovering biases and clichés in personas
self-initiatedIdentifying digital business opportunities
with MUSONMatching markets and business models
with Shell Renewables & Energy SolutionsAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
