Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Uncovering biases and clichés in personas
self-initiatedValidating a business idea
with ThemisIntroducing the principles of Processual Thinking
with MDR / KCDDExplaining the core concepts of Generative Al
self-initiatedFighting Desinformation
with Mitteldeutscher RundfunkEstablishing an innovation sandbox
with ZEIT OnlineOpening new perspectives on a product portfolio
with Rundfunk Berlin-BrandenburgTraining the next generation of creatives
with JVM-AcademyAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
