Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Introducing the principles of Processual Thinking
with MDR / KCDDUncovering biases and clichés in personas
self-initiatedEstablishing an innovation sandbox
with ZEIT OnlineExplaining the core concepts of Generative Al
self-initiatedFighting Desinformation
with Mitteldeutscher RundfunkOptimizing donation opportunities
with Humor Hilft HeilenUncovering the roots of a recurring issue
with sonnenValidating a business idea
with ThemisAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
