Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Fighting Desinformation
with Mitteldeutscher RundfunkMatching markets and business models
with Shell Renewables & Energy SolutionsUncovering biases and clichés in personas
self-initiatedTraining the next generation of creatives
with JVM-AcademyIdentifying growth opportunities in a saturated market
with MasterplanIntroducing the principles of Processual Thinking
with MDR / KCDDExploring the diversity of synthetic personas
self-initiatedOpening new perspectives on a product portfolio
with Rundfunk Berlin-BrandenburgAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
