Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Validating a business idea
with ThemisOptimizing donation opportunities
with Humor Hilft HeilenUncovering the roots of a recurring issue
with sonnenMatching markets and business models
with Shell Renewables & Energy SolutionsFighting Desinformation
with Mitteldeutscher RundfunkUncovering biases and clichés in personas
self-initiatedIdentifying growth opportunities in a saturated market
with MasterplanExploring the diversity of synthetic personas
self-initiatedAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
