Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Exploring the limits of GPT
with Jung von Matt/CREATORSEstablishing an innovation sandbox
with ZEIT OnlineUncovering biases and clichés in personas
self-initiatedTraining the next generation of creatives
with JVM-AcademyIdentifying growth opportunities in a saturated market
with MasterplanOptimizing donation opportunities
with Humor Hilft HeilenValidating a business idea
with ThemisIdentifying digital business opportunities
with MUSONAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
